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So its time to say goodbye to your pride & joy and pass it on to another budding web entrepreneur. But how do you get the maximum value for all your hard work and time and what processes are involved in selling it? Well here is your step by step guide to sell your website.
Preparation is Key
Before you even list your website for sale there are a few easy steps that need to be done first to make the whole process a lot simpler. You need to gather all the necessary information relating to your website. This includes but is not exclusive to · Email Addresses · Website pages
- Images
- Logos
- Marketing Material
- Scripts
- Domain
- Hosting
- Affiliate Accounts
- Sales/Banking Accounts
Detail, Detail, Detail
In this instant too much information is better than not enough. Don’t let potential clients guess or make them have to ask you for information. A little history of the site, why you built it, what you have tried to do and most importantly any relevant statistics will help build trust with potential buyers and as a result give you maximum returns. Also for any statistic you do provide give proof such as a screenshot, a guest login so the buyer can see etc, again this will build trust and will lead to more interest and a higher sale price. Diamond in the rough
This is a great tip that comes from the offline real estate market. If your website needs a little bit of work or has room for improvement make sure you tell people that. Don’t make it perfect because it gives potential owners nowhere to go. Everyone thinks they can do it better so if you admit that you’re not perfect, have made mistakes and the site needs work instead of being turned off people will begin to see potential. Also don’t forget to tell them of the future you had planned for the site. The customer will automatically begin thinking about the future of the site and ideas for the site and this future will include them. So what’s wrong with it?
Now whenever you sell anything there is a reason behind selling it. Unfortunately too many people sell something because it doesn’t work or it is broken and this fact has severely hampered online consumer confidence. So tell the truth, if you don’t have enough time, you need the money, you are not doing very well, you are sick of the sight of it, tell people. It doesn’t matter as long as it’s a legitimate reason. Even if the reason is negative like the site doesn’t make much money tie that into the diamond in the rough idea and tell them why it doesn’t but that it can be improved by someone good at design/seo whatever. (Stroke their ego). Say goodbye with love
One last thing to throw in with a website for a sale is your email address. Why? Because you will offer 2 weeks support to help run the site, explain how things work and create a transitional period to make it seamless for the sites visitors. Also any problems the new owners have can be sorted then and everyone will be better off because of the little bit of extra work on your part.
August 27th, 2008 at 4:42 am
http://insist08.blogspot.com/2008/08/get-your-own-business-for-only-300.html