If you are selling something with little to no information the first thing I think of is that the seller is hiding something. After all silence implies guilt. This is most evident when someone is selling a website. So here is some information to help you maximise your sales price.

I find it funny that something with as much tangible information as a website will be sold with a listing simply stating it makes lots of money and that the owner is selling for financial reasons. If you look on ebay you don’t see power sellers simply stating they are selling an ipod. They will list dimensions, shipping cost, product features, return policies and much more. Why? Because buyers who are confident have more chance of making the purchase and are willing to pay more than an unsure buyer.   Buy Established Websites will have every website listing manually reviewed to ensure that there is a sufficient amount of information for confident purchase, but until the site is operational or if you sell via another marketplace be sure to add the following information at a bare minimum.  

• Income (provide proof)
• How the site generates Income
• Number of visitors
• Reason for selling
• Amount of work gone into the site
• Amount of work needed to maintain the site
• Advertising that has been done
• Your goals and growth opportunities for the site
• What the site includes (hosting, scripts etc)
• Employee information (if appropriate)
• Detailed History of the site. From how it started, growth phases to the present day.
• Offer a two-week takeover period to help along the possible new owner. This generates a lot of confidence.

So next time your site has got no bids make sure you add an much relevant information as

possible and watch confident buyers start a bidding war.

Adam Diver

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